Dukal Make A Difference Campaign

Dukal Make A Difference Campaign

By Stephen Stack 

            Early 2009 the DUKAL Marketing Team decided we wanted to make a difference in the world not only in a business sense but overall. We all decided that we wanted to start giving back so we held various meetings to narrow down charities we wanted to help this year. Once we narrowed it down we opened it up to the whole company and got a huge response!  We broke up into teams and started to plan which events we would be participating in.

            It’s getting towards the end of the year and so far the campaign has been very successful! We were able to raise more then our target donations for both the AHRC and Breast Cancer research. Barktoberfest was a lot of fun to be a part of to promote the adoption of all the pets at the Brookhaven Animal Shelter. We were also able to donate over five pallets of our product and clothing to the Christian Appalachian Project.

 With the Donate a Phone, Soup Kitchen, and Toys for Tots still to go I’m very optimistic that we’ll succeed in making a difference and I’ve found it’s been a lot of fun to give time and donate to these charities. It feels good and at the end of the day and it’s really not a big sacrifice to give up a little for a good cause because the reward of giving is always bigger then what you give.

I think I can speak for all of DUKAL saying every second spent planning this campaign has been worth it and I can only see the DUKAL Make A Difference Campaign growing from here.

If you’d like more information on the DUKAL Make A Difference Campaign please visit.
http://www.dukal.com/make-a-difference.html

New York Football, A comparison to DUKAL Marketing

New York Football, A comparison to DUKAL Marketing
By Stephen Stack, Graphic Artist

            It’s Fall and football is in full swing and it’s great to be a fan in New York! Both The New York Giants and The New York Jets are out to make a statement in the NFL to show that the state of New York is serious about football! As an employee of DUKAL I feel the same sense of eagerness to make a statement to healthcare manufacturing from the DUKAL Marketing Team. I can’t help to compare the members of DUKAL marketing to the dynamic players and coaches of the New York Jets and Giants.

           First and foremost a team can not be good without a good coach! Ellenmary Martin is the VP Sales & Marketing for DUKAL. She calls the plays and has the final say when it comes to DUKAL Marketing. Just like Tom Coughlin of the New York Giants Ellenmary has worked her way up to success in the field of healthcare for over 20 years. As a veteran of the biz, she’s known to be a stern leader with a meticulous attention to detail just like Coughlin. Her experience and success makes her the perfect person to be calling the plays for our department!

        The DUKAL Director of Marketing is Heather Llorca-Kropp, who can be compared to Eli Manning the young QB of the New York Giants. Eli has been in the league for six years and has a Super Bowl ring on his finger. Like Eli, Heather has enjoyed major success as a veteran with experience. She has spent over eleven years in healthcare. She’s a great director and eager to make an impact in healthcare manufacturing. She continues to direct the marketing team in new directions keeping DUKAL in the mix for great success, just like Eli Manning to the New York Giants.

         Suzanne Carlino DUKAL’s graphics manager can be compared to the defensive leader of the New York Jets Bart Scott. She has been working in graphics for over seven years and always pushes the envelope with her designs. Now at DUKAL she has the chance to shine and be a leader just like Bart Scott of the NY Jets. Still young and hungry Suzanne continues to be a major part of the DUKAL Marketing team and a person to look out for in the future.

           One of our product managers Maggie Karl is one of the work horses of DUKAL. As product manager for Private Label customers of DUKAL she’s a vital part of DUKAL’s success in producing new products for our customers and partners. The New York Giants running back Brandon Jacobs is a perfect example of Maggie’s role in DUKAL. Like Brandon, Maggie is a shining young star and a vital part to the DUKAL Team, our team would not be successful without such a dynamic player like Maggie.

         Laura Passarella is the DUKAL Brand product manager she is responsible for all the new products coming out by DUKAL. As a young major contributor to DUKAL she is definitely like Leon Washington of the New York Jets. Leon only four years in the league he has made himself one of the most important players on the NY Jets. Same goes for Laura as every year her role in DUKAL gets larger. Just like Leon the team wouldn’t be the same without her.

               Our young Marketing assistant Richard DeJoseph has been at DUKAL for two years and has been proving himself to be a man who deserves respect. His multiple talents of being a twitter expert and “idea man” of DUKAL makes him comparable to Mario Manningham of the New York Giants. Like Mario Rich has only been here for a few years but eager to prove himself as a point scorer in the DUKAL Team. His youth and eagerness proves him to be a young up and comer at DUKAL.

            Last but certainly not least… me! Stephen Stack a young graphic designer for DUKAL, I compare myself to star tight end of the New York Jets Dustin Keller. I’ve been at Dukal for three years, and eager to add to the brand to make big plays. During the off season Dustin worked on his blocking to be a bigger contributor to the NY Jets. Under the Leadership of Ellenmary, Heather, and Suzanne I’ve been striving to better myself as a designer, and always try to look outside of the box and be a contributor to DUKAL’s success.

              Like any player in the NFL we at DUKAL face many challenges and criticism. However, with the spirit of New York football permeating through our department I’m very optimistic of the future of DUKAL. Like every player and employee mentioned, we’re all out to make a difference and impact at what we do. As a young department we have a lot to prove and a lot to say! And like the players of the NFL we hope to be watched and loved. We treat our customers like fans of a team, and we’ll do anything to win for them!

Welcome to the DUKAL Blog

Welcome to the DUKAL Blog!
Heather Llorca-Kropp, Director of Marketing

Our team has always been unique, fun and progressive in our thinking and with the great new tools that social media provides us we can share our selves with you, our customers! We have unwrapped our company here on our blog so you can not only learn about our products but also:

• Learn about our team- What is the DUKAL team like and what are cooking up in
the DUKAL product development think tank today!
• Share - with others in healthcare and the spa industry – Join a community of
your peers in conversations and share news!
• Engage us – Tell us about your ideas or thoughts on products and programs!
• Use Resources – We will post relevant links and news along with our Product
news and quirky stories !
• Give! – Join the 2009 Make a Difference campaign!

We work hard, Play hard and really care what our customers think of us! Please consider this your blog an open discussion and feel free to leave comments and send us articles to be published on timely and related material.